Responsibility

·         Marketing backbone campaign execution

Q1 campaign execution

-    Assist to draft questionnaire, to execute and summarize for small surveys to verify campaign communication message

-    Support own media (official wechat etc.)campaign landing plan and execution

Support offline activation execution

Q2 campaign brainstorming & execution

-    Contribute in idea brainstorming for Q2 campaign

Support campaign execution （details according to plan）

·         Marketing small project

-    Monthly competitor marketing communication & category learning (new product, new topics, new consumer behaviors etc.)

-    Communication innovation. Current digital tools optimization idea based on consumer needs and brand strategies

-    More innovative idea for added-value consumer experience to increase brand   preference

-    Other short-term projects

·         Support process management

-    POSM management

-    PO management

-    Support to stablish filing process and system for important materials and assets management