Ø Assist content specialist on retailer social post creation, including WeChat/Weibo/Red, etc.
- Source and download master content from global side or DAM
- Work with global agency to customize content for different retailers
- Consolidate & organize different version designs into APAC content library by retailer/by brand
- Social post gifts preparation, packing and sending parcels to retailers
- Social post clipping
Ø Support on retailer banner layout development & e-boutique banner update.
- By brands sending ordering requests to global creative design agency
- Ensure the assets effectively adapted and resized for multiple e-commerce channel banner / e-boutique use
- Organize and file the layouts with designated retailer needs into APAC content library
- Adding copies or CTA via photoshop
- Retailer banner clipping
- DFG e-boutique self-update system maintenance
Ø Support on retailer’s E-Merchandizing enhancement.
- Provide regular products pack shot, wording description and PDP+ per request
- Newness assets to different retailers based on their requested dimensions/wording descriptions and certain size PDP+;
- PDP+ referring brands’ TMall store and adopt to TR retailer usage;
- Monthly maintaining checking missed product visuals or remove sold-out discontinue products information.