职位诱惑饮料随便喝,麦片随便吃,下午有水果.
Product Line
Quaker is the leading brand in oats market in China and worldwide.
Support Cold Cereals which is a fast growth and great potential segment.
(Existing product: Quaker Granola 桂格麦果脆)
Responsibilities
New product development: ideation, concept development, claims, product name and flavor, prototype, packaging, etc.
Packaging development: package design & renewal, shooting, artwork censorship, etc.
Support Campaigns: new product launch, publicity, EC promotion etc., involved in whole process from idea creation to execution with agencies, lead some parts such as KOL copy.
Insight: (1) with insight team: focus group etc. (2) individually tasks: competitor research, sales tracking, internal tasting or survey, etc.
Financial Process: budget management, quotation & contract, payment, etc.
Requirements
Onboard in late Jan. or Early Feb. before CNY holiday.
At least 4d/week and 6 months.
Previous FMCG or MKT experience preferred.
Proactive and responsible, fast-leaner, good communication skills.
Fluent oral and written English.
What you will get
Experienced manager willing to coach, opportunity to build MKT fundamental skills
Plenty of opportunities to work with cross functional teams to learn how top FMCG company runs its business.
Super caring team and company, super friendly interns.
120 RMB/ day. Lunch hours 12:00 – 13:30.百事旗下饮料无限量,每天下午水果+乐事,不定期新品试吃
上海市黄浦区蒙自路757号歌斐中心
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