JOB PROFILE

Job Title:     Integrated Marketing Intern

Reports to:  Senior Integrated Marketing Executive – Marketing & Innovation, China

Division:      Marketing

Location:     Shanghai, China

MAIN JOB OBJECTIVE

The primary purpose of this position is for supporting the Integrated Marketing team on all projects to deliver outstanding execution results.

ESSENTIAL JOB RESPONSIBILITIES

INCLUDING BUT NOT LIMITED TO BELOW:

General Department Task

· Seasonal advertising placement work by collaborating with local design agency, production house and landlords

· Marketing GWP sourcing by collaborating with global Retail Marketing, local Merchandising and local gift production vendor

· Point-of-sale Marketing materials development and production by collaborating with local design agency and production house (e.g., POS signage, leaflet, etc.)

· Marketing assets weekly allocation, inventory management and tracking by collaborating with local logistics team and warehouse

· Content generation and push for monthly product newness, key holiday promotion and store events via all business channels

· Support to deploy 360-degree marketing campaigns for each key holiday

· Trunk show/store event on-site support

· Store promotion/event calendar maintenance for China stores

· Weekly/monthly report and analysis for store promotion and event in terms of traffic lift, sales impact, customer segments and ROIs

· Competitor study & report

REQUIREMENTS

Job requirements:

· Bachelor's Degree required; major in business/marketing/liberal arts is preferred

· Share the value of excellence pursuing and results driven

· Entrepreneurial; ability to drive forward with goals independently

· Good communication and inter-person skills (open, passionate, delivers clearly expression on business subjects)

· Ability in time management and multi-tasking

· Excellent in both Chinese and English

· Skilled in Microsoft PowerPoint, Word and Excel

· Ability to develop and build cooperative working relationship; ability to collaborate with all business levels in the organization

Thrive in a fast paced on-time deliverable environment