Job description:
1.Develop the annual ePR & social media Periodically review and improve.
2.Development he social media strategy designed to encourage customer engagement, activation and acquisition.
3.Work closely with Advertising and Media Buy team  to develop a social media and PR content calendar to support marketing & sales objectives.
4.Communication and alignment with HQ  on content development and translation.
5.Maintain contacts with KOLs/bloggers, campaign implementation and monitoring, etc.
6.Lead the development, implementation and monitor of social media, including Weibo, Wechat, Youku, brand zone, etc.
7.Collaborate and work with other PR & Event team members and marketing team in all brand marketing activities.