We are the FordPass team at GTB Shanghai. The FordPass team is supporting Ford Motor Company is its process of transforming from just an automotive company to an auto AND mobility company. Ford launched FordPass®, 福特派® in China in April 2017, a platform that reimagines the relationship between automaker and consumer.

In China, FordPass empowers users to rethink the way they move through digital, physical, and personal solutions with smart mobility features including parking search and ride hailing

Role of responsibility

As part of the FordPass team you will have the opportunity to work on various projects that, but mainly focusing on:

1.       Marketing and advertising activities

a.       Assist in the distribution or delivery of marketing materials

b.       Assist throughout the creative process from initial briefing to development and execution of materials for digital channels (i.e. WeChat, Websites, etc.)

c.        Ad-hoc support and request from the team

2.       Digital Audit & Social listening

a.       Collect the latest trend about certain categories

b.       Research and evaluate digital footprints of selected brands

c.        Collect digital campaigns of selected brands

d.       Best-in-class digital case studies searching

e.        Digital audit

3.       Long Term Project

a.       Research a topic of choice (related to the Marketing or Automotive industry)

b.       Present the finding to the team at the end of the internship

Additional Opportunities include, but not limited to:

1.       Participate and learn about the production side of the business (i.e. website development, Video & photo shoots)

2.       Participate in and learn about various communications initiatives

Qualifications

·         Bi-lingual (English & Chinese) communication skills (both spoken & written are required)

·         Interested in innovation

·         Basic research & analysis knowledge

·         Instinctively curious and insightful

·         Proficiency in MS Word, Excel and Outlook

·         Strong attention to detail

·         Interested in learning about market intelligence

·         Very task-oriented

·         Self-starter

·         Excellent critical thinking/problem solving skills

·         Plus, but not a must

o    Relevant experience would be a

o    Pursuing a Bachelor’s degree in marketing, business, or a related field is a plus

o    Local Chinese