ABOUT LABBRAND

Labbrand is the leading China-originated global brand consultancy with regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver). By bringing excellence together from market & consumer research, brand strategy, verbal identity and design, we create meaningful brand journeys.

We drive forward the positive power of branding.

Our leading expertise and unique perspectives are recognized by international awards as well as global media outlets including BBC, The New York Times, The Economist, Bloomberg, CBNWeekly and more.

DESCRIPTION OF THE POSITION

Labbrand is looking for a smart and open-minded Brand Strategy Intern, based in our Shanghai headquarters. You will learn how to develop and maintain a successful brand by rooting the management of the brand in facts, data, information and understandings. You will assist the strategy projects and are encouraged contributing your own innovative ideas. With the appropriate nurture and reward system, you will be more confident about your career.

DETAILED RESPONSIBILITIES

Project operation:

- Assist with strategy projects, such as brand positioning, brand architecture, and relevant qualitative and quantitative research etc.

- Perform and implement given analysis independently, ensuring the accuracy of data

- Conduct desktop research and summarize key findings into a brief report including industry overview, consumer trends review, competitor/benchmark audits, etc.

- Work with team to understand client needs and assist the preparation of reports. Coordinate with other departments for cross-department projects.

- Coordinate with other departments for cross-department projects.

Note: this responsibilities list is non-exhaustive

REQUESTED COMPETENCIES

General:

- Result and customer oriented

- Strong sense of accountability and responsibility with integrity and trust

- Ability to progress autonomously and strong learning ability

- Collaborative sense

- Cross cultural Sensitivity with proficiency in English as well as Mandarin

Strategy specific:

- Bachelor degree or above, major in Marketing Management, Brand Strategy, Brand Building or related field is a plus

- Quality acumen with an attention to details

- Systematic thinking and capacity for abstraction 

- Good ability of solution driven

BEING A LABBRANDIAN

Our organizational structure enables flexibility and independence in the way of working, giving you the trust and autonomy to hone your skills and continuously progress at Labbrand.

We respect and stimulate the innovation of ideas, and are dedicated to give sense to all our projects and work, helping you to enjoy creating a meaningful brand and your impact on its success.