公司简称：ba&sh

Ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003. In 2015, L Catterton private equity firm acquired a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network. As of today, ba&sh operates more than 500 points of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia. Ba&sh Asia office opened in early 2017 and has already successfully launched 15 stores in Hong Kong and China, as well as its flagship store on Tmall. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.